Native Advertising Service
Dolphin Ads Media has certified personnel in Taboola®, Outbrain®, RevContent® and other Native Advertising platforms to provide you with the best solution for your advertising needs.
Scroll down to find out more of what Native Advertising is and how we can help you increase your business online visibility and leads.
What Is Native Advertising
Native advertising is the concept of creating ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer feels the ad belongs there.
Promoted search results and sponsored social media posts are popular examples of native ads. Both formats provide the same kind of value to users as the organic search results and user-generated social media posts.
As consumers become more resistant to traditional forms of advertising, including display ads and banner ads, Fortune 500 brands and consumer startups alike are allocating bigger budgets and more ad spend towards content marketing and non-disruptive ad formats.
The global market for native ads is expected to reach over $402B in annual revenue by 2025.
How do Native Ads Work?
Native ads, a tactic that supports performance marketing, work in terms of supply and demand. On the supply side are publishers, with an audience and reach, looking to monetize their sites. On the demand side are advertisers looking to reach an audience and hit goals around awareness, sales, or lead generation.
When a user visits a website with ad space, a publisher’s SSP sends a bid request to a DSP which sends back an advertiser’s bid and metadata metrics. The advertiser with the winning bid has their ad shown to the user.
Native Advertising Channels
Whether its run manually or programmatically, native advertising runs across:
Search
Engines like Google pioneered an entirely new form of “native” with their sponsored search results.
Social
Social networks like Facebook and Instagram popularized native in-feed and carousel ad formats.
Open Web
Content discovery platforms power personalized content recommendations and in-feed native ads across popular publisher websites.
How can we help you?
At Dolphin Ads Media, we provide a professional and straight forward solutions for all your business online marketing needs.
Our team of experts are fully certified in most Native Advertising platforms and have vast experience in getting results in a specified time frame and provide the full service from the campaign creation, tracking solution, optimizations, reports and more!
Why Native Ads?
Up To
68
%
Of consumers trust native ads seen in an editorial context
Over
37
%
In Ad Spend increase Year Over Year
Up To
55
%
Conversion Rate increase using Interest Targeting
Over
47
%
Marketers worldwide are confident in the effectiveness of native advertising